Why speed matters for local businesses
Most local searches happen on phones, often on mobile data. Google uses Core Web Vitals as a ranking factor, and slow pages lose customers before they even see your phone number.
We run Google's own Lighthouse test and show the biggest fixes first, with the time each one would save.
Questions
- What's a good score?
- 90+ is fast, 50–89 needs work, under 50 is slow. Mobile scores are always lower than desktop because Google simulates a mid-range phone on a 4G connection.
- What usually slows small business sites down?
- Oversized photos, too many plugins, page builders loading every feature on every page, and cheap shared hosting. Compressing images alone often adds 20+ points.