What structured data does
Schema markup is code that tells search engines and AI assistants exactly who you are: your business type, address, phone, hours, service areas and social profiles, in a format they can't misread.
Adding FAQ answers gives AI tools like ChatGPT and Google's AI Overviews clean, quotable answers about your business.
Questions
- Where do I paste the code?
- In the <head> of your homepage, or the page about your business. Most website builders have a 'custom code' or 'header code' setting.
- Will this give me star ratings in Google?
- Not by itself. Google only shows review stars for reviews of products and some services, not for a business reviewing itself. Your Google Business Profile reviews show on Maps regardless.