Writing titles that get clicked
Google cuts titles off at about 580 pixels and descriptions at about 920 pixels, not at a fixed number of characters. Wide letters like W and M use more space than i or l.
A good local title follows a simple pattern: main service, location, then brand. The description should say what you do, where, and why to call you, then finish with an action.
Questions
- Does Google always use my description?
- No. Google rewrites descriptions often, especially when your description doesn't match the search. A specific, local description gets used far more often.
- Should I put my phone number in the description?
- It can help for urgent services (plumbers, locksmiths, towing), but keep it at the end so the important words show first.